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Changing Face of E-commerce in Asia.
・ISBN 978-981-12-4598-5 hard US$ 148.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-981-12-4599-2
| 著者・編者 | Behl, Abhishek / Dutta, P. / Sheorey, P. A. et al. (eds.), |
|---|---|
| シリーズ | World Scientific Series in Asian Business and Management Studies |
| 出版社 | (World Scientific, SI) |
| 出版年月 | 2022.04 |
| ページ数 | 350 pp. |
| 言語 | ENG |
| ニュース番号 | ＜671-362 671-707＞ |
解説
Asia has been a hub for e-commerce companies in the past decade and the growth trajectory narrates the story of bright future. Its growth has largely impacted the economic, social and technological advancements in every country and contributed to global trade. Nonetheless, the success and failure of e-commerce companies lies on various factors, some of which include product pricing, competition, strategies and business models. However, with surveys in India indicating how sale of counterfeit products remains a significant problem for online shoppers across many e-commerce sites, e-commerce companies claim they are taking tough steps to ensure that counterfeit products do not make their way to customers, by delisting fraud sellers, using tamper-proof packaging and monitoring warehouses.This book aims to unwrap the stories of e-commerce companies in Asia and how they have contributed to the society. It discusses the growth and failures of some e-commerce giants and looks at both theoretical and practical aspects of e-commerce by presenting the issues, challenges and successes of e-commerce businesses. It examines interdisciplinary and transdisciplinary aspects from micro and macro perspectives and links disciplines like strategy, management, entrepreneurship, competitiveness, finance, technology and operations.