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Principles of Behavioral Economics : Bringing Together Old, New and Evolutionary Approaches. P.アール著 行動経済学原理
・ISBN 978-1-316-51509-9 hard GB£ 99.00
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お気に入り
★★★
・ISBN 978-1-009-09589-1 paper GB£ 33.00
￥10,454.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-009-09105-3
| 著者・編者 | Earl, Peter, |
|---|---|
| 出版社 | (Cambridge U. Pr., UK) |
| 出版年月 | 2022.06 |
| 言語 | ENG |
| ニュース番号 | ＜671-248＞ |
解説
This book is unique among modern contributions to behavioral economics in presenting a grand synthesis between the kind of behavioral economics popularized by Richard Thaler, earlier approaches such as those of the 1978 Nobel Laureate Herbert Simon, evolutionary psychology, and evolutionary economics from Veblen and Marshall through to neo-Schumpeterian thinking. The synthesis employs a complex adaptive systems approach to how people think, the lifestyles they build, and how new production technologies and products are gradually adopted and produce changes. Using a huge range of examples, it takes behavioral economics from its recent focus on 'nudging' consumers, to the behavior of firms and other organizations, the challenges of achieving structural change and transitioning to environmentally sustainable lifestyles, and instability of the financial system. This book will be of great interest to academics and graduate students who seek a broader view of what behavioral economics is and what it might become.