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商品詳細
Strategic Creativity : A Business Field Guide to Advertising, Branding, and Design.
・ISBN 978-1-032-13780-3 hard GB£ 155.00
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・ISBN 978-1-032-13779-7 paper GB£ 35.99
￥11,401.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-23078-6
| 著者・編者 | Landa, Robin, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2022.06 |
| ページ数 | 200 pp. |
| 言語 | ENG |
| ニュース番号 | ＜670-883＞ |
解説
The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives.
Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people's time. This book contains what a CEO, CMO, manager, business owner, or client didn't learn about the creative side of advertising and design in business school.
Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, managers, and middle managers across industries, whose work requires them to understand and execute on branding initiatives, advertising campaigns, social media, and other customer-facing content.