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Innovation and Export : The Joint Challenge of the Small Company.
・ISBN 978-1-78630-620-3 hard US$ 177.95
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お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-119-88154-4
| 著者・編者 | Enjolras, Manon, |
|---|---|
| 出版社 | (Wiley-ISTE, UK) |
| 出版年月 | 2022.02 |
| ページ数 | 192 pp. |
| 言語 | ENG |
| ニュース番号 | ＜670-831＞ |
解説
The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.