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How to Build Your Brand : Implementing a Proven and Effective Process.
・ISBN 978-1-032-12149-9 hard GB£ 145.99
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・ISBN 978-1-032-12146-8 paper GB£ 37.99
￥12,035.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-22331-3
| 著者・編者 | Lubin, Laurence, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2022.04 |
| ページ数 | 196 pp. |
| 言語 | ENG |
| ニュース番号 | ＜669-650＞ |
解説
Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce.
Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What these books don't offer are the "how to's" of branding. This book empowers readers by teaching them the author's unique, time-tested Success Model, and step-by-step, repeatable method for successful brand building.
After reading this insightful book, you will learn how to:
- Develop "big picture" insight that inspires big brand ideas
- Use imagery to understand the fundamental human values that give our life meaning as well as learn about the feelings that reveal our hopes and dreams.
- Develop highly motivating brand concepts that link to our values and aspirations.
- Create the tactical roadmap to implement the concepts.
The author clearly shares the:
- Success Model that defines the world's most successful brands.
- Case studies that demonstrate the Model in action.Step-by-step method to implement the model.
- The evidence -- scientific and psychological --.that supports the model and method.
Essentially, this book empowers readers to become skilled brand builders enabling them to succeed personally, socially, and professionally.
For more information on this book, please visit: www.howtobuildyourbrand.net