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Nation Branding : Concepts, Issues, Practice. 3rd ed. K.ディニー著『国家ブランディング－その概念・論点・実践』第3版
・ISBN 978-0-367-56988-4 hard GB£ 187.99
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・ISBN 978-0-367-56989-1 paper GB£ 53.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-10024-9
| 著者・編者 | Dinnie, Keith, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2022.04 |
| ページ数 | 268 pp. |
| 言語 | ENG |
| ニュース番号 | ＜669-647 669-877＞ |
解説
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes in the field. It remains an accessible blend of theory and practice rich with international examples and contributions.
Updates to this edition:
- New Academic Perspectives and Practitioner Insights in each chapter
- Updated and new cases from a broad range of nations and cultures
- Fresh coverage of online branding and social media
- New material covering the critical and ethical issues of nation branding, including the limitations
- Updated references and sources
- Updated online resources, including PowerPoint slides and Instructor Manual with end-of-chapter discussion points and suggested answers
This is an essential introduction to nation branding for students of Marketing, Brand Management, Communications, and Public and International Relations, as well as policy makers looking for a rigorous yet applied approach.