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Digital Service Delivery in Africa

Digital Service Delivery in Africa : Platforms and Practices.

・ISBN 978-3-030-83908-6 hard EUR 159.99

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お気に入り
著者・編者Adeola, Ogechi / Edeh, J. N. / Hinson, R. E. et al. (eds.),
シリーズPalgrave Studies of Marketing in Emerging Economies
出版社(Palgrave Macmillan, UK)
出版年月2021.12
ページ数355 pp.
言語ENG
ニュース番号<669-642>

解説

The dynamic of new technologies is transforming industries and enabling enterprises to create sustainable competitive advantage in the global market. This has important growth implications for Africa; with more than 1.3 billion inhabitants, more than 40% below the age of 16, and three of the top five fastest-growing economies, digital technologies present huge opportunities. This book responds to the need for African organizations - particularly service businesses - to fully exploit this potential by adopting new structures, processes and models that enable them to respond to customer demands. It offers research and insights into the opportunities, drivers, and models of digital service delivery that are specific to the African context. It asks how wide adoption of new technologies can transform digital service delivery (DSD) in Africa; how it can be mapped into Africa’s business landscape and whether the African story really matters in the global digital world. Drawing on the McKinsey 7S Framework, the authors in this volume integrate platformatization to propose a new model called ‘McKinsey 7S Framework + Platformatization.’ The book conceptualizes platformitization as the integration of social media platforms into the infrastructure, systems, and processes of an organisation to effectively manage and deliver services across the value chain.