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商品詳細
Tourism Entrepreneurship in Portugal and Spain : Competitive Landscapes and Innovative Business Models.
・ISBN 978-3-030-89231-9 hard EUR 129.99
￥34,745.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Leitão, Joao / Ratten, Vanessa / Braga, Vitor (eds.), |
|---|---|
| シリーズ | Tourism, Hospitality & Event Management |
| 出版社 | (Springer, GW) |
| 出版年月 | 2022.02 |
| ページ数 | 282 pp. |
| 言語 | ENG |
| ニュース番号 | ＜669-636＞ |
解説
This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.