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Neuroscience for Organizational Communication : A Guide for Communicators and Leaders.
・ISBN 978-981-16-7036-7 hard EUR 44.99
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お気に入り
★★★
| 著者・編者 | McHale, Laura, |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2022.01 |
| ページ数 | 108 pp. |
| 言語 | ENG |
| ニュース番号 | ＜669-1361 669-1790＞ |
解説
Organizational communication is at a crossroads and professional communicators and leaders alike need to up their game. In this insightful and practical guide, leadership psychologist Dr. Laura McHale shows how neuroscience can help, surveying the field to reveal the science that is most applicable to organizations and providing an evidence-based approach to dramatically boost the effectiveness and impact of communications. From structural dynamics to occupational aprosodia, from the threat (and opportunities) of GPT-3 to the neuroscience of Zoom fatigue, she takes the reader on a fascinating journey of how neuroscience can help unlock the potential of communicators and the organizations they work for.