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Impacts of Customer Relationship Management on Development of Corporations.

Impacts of Customer Relationship Management on Development of Corporations.

・ISBN 978-3-658-35834-1 paper EUR 84.99

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お気に入り
著者・編者Moser, Martin A.,
シリーズGabler Theses
出版社(Springer Gabler, GW)
出版年月2021.10
ページ数145 pp.
言語ENG
ニュース番号<669-551>

解説

The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a CRM-system that contribute to an increase in the acceptance of the users.