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Design-Centered Entrepreneurship. 2nd ed.
・ISBN 978-1-032-07016-2 hard GB£ 175.00
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・ISBN 978-1-032-07010-0 paper GB£ 60.99
￥19,321.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-20499-2
| 著者・編者 | Basadur, Min / Goldsby, Michael / Mathews, Rob, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2022.04 |
| ページ数 | 304 pp. |
| 言語 | ENG |
| ニュース番号 | ＜669-518＞ |
解説
Grounded in extensive research and field testing, Design-Centered Entrepreneurship presents a concise problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture.
Drawing on methodologies from the world of design, the book helps students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers.
This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual creative problem-solving profile, slides, and an instructor manual.
Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking.