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Supermarket Retailing in Africa.
・ISBN 978-0-367-40835-0 2022 hard GB£ 171.99
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・ISBN 978-1-032-22148-9 2023 paper GB£ 46.99
￥14,886.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-367-85430-0
| 著者・編者 | Nandonde, Felix Adamu / Stanton, John L. (eds.), |
|---|---|
| シリーズ | Routledge Contemporary Africa |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2022.03 |
| ページ数 | 200 pp. |
| 言語 | ENG |
| ニュース番号 | ＜669-337 669-651＞ |
解説
This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent.
Drawing on research covering retail formats, consumer behaviour, strategies, operation research, ICT, relationship marketing, and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The contributors employ theories, concepts, and methods in order to help us to understand changing consumer behaviour, the strategies used by suppliers to access supermarkets, the role of service suppliers in the growth of the sector, and ultimately how supermarkets can assist in making the market linkage between producers and consumers in Africa. The chapters provide a comprehensive exploration of modern retail, discussing its growth and future, identifying consumer preferences, as well as suggesting solutions to the challenges that retailers and suppliers on the continent face in developing the sector.
This book will be of interest to scholars and students of the retail sector and retail management in Africa.