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Managerial Economics. 6th ed. I.パン著 経営経済学 第6版
・ISBN 978-1-032-14542-6 hard GB£ 200.00
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・ISBN 978-1-032-14540-2 paper GB£ 75.99
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納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Png, Ivan, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2022.03 |
| ページ数 | 320 pp. |
| 言語 | ENG |
| ニュース番号 | ＜668-525＞ |
解説
Now in its sixth edition, Ivan Png's Managerial Economics has been extensively revised with
- an introductory chapter emphasizing decision-making and behavioral biases,
- intensive application to current business and economic issues including technology, globalization, and pandemics,
- a closing chapter highlighting business responses to climate change,
- a streamlined presentation focusing on the economics that managers need to know.
As always, the text presents the key concepts of microeconomics intuitively, without sophisticated mathematics. Throughout, it emphasizes actual management applications.
The new sixth edition is updated with fresh up-to-date vignettes and discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of microeconomic principles to management.
The book provides truly useful economics for managers. In the words of one professor, "I can use your book for serious conversation with adult students."