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This book provides students and researchers with clear guidance through this tricky, but fundamental, aspect of ethnographic and other qualitative research methods. This concise overview clarifies, illustrates and develops a highly popular methodological principle. To some extent, the book is critical of some contemporary approaches, particularly those that portray reflexivity as an optional, virtuous extra. Drawing on a broad range of anthropological, sociological and other sources, it illuminates through example as well as by precept.