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Name: International Business Strategy and Cross-Cultural Management : An Applied Approach.
Author: Richter, Nicole F. / Strandskov, Jesper et al.
ISBN: 978-1-83910-862-4

International Business Strategy and Cross-Cultural Management : An Applied Approach.

・ISBN 978-1-83910-862-4 hard GB£ 116.00

￥36,748.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-83910-864-8 paper GB£ 37.95

￥12,021.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。

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著者・編者	Richter, Nicole F. / Strandskov, Jesper et al.,
出版社	(E. Elgar, UK)
出版年月	2022.03
ページ数	352 pp.
言語	ENG
ニュース番号	＜666-960 666-968＞

解説

This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into analysing, selecting and entering international markets, strategic partnerships, strategic positioning, global value chains, organizational designs, intercultural interaction, leadership and motivation and international human resources management. For each of these topics, advanced and contemporary theoretical and analytical frameworks are discussed and translated into toolsets that will assist readers in solving practical challenges.

Key Features:

A strong connection of theoretical foundations with illustrative case studies
Integration of current trends and challenges, such as intercultural competence, migration and digitalization, offshoring and global value chains
Comprehensive practical examples from multinational firms that demonstrate the value of the frameworks and toolsets included in each chapter
An integrative case study that picks up key practical challenges in each chapter and invites the reader to apply theories, frameworks and toolsets
A supplementary website that provides multiple materials for furthering readers' knowledge, including toolsets, further cases and exercises, accompanying videos, quizzes, and presentation slides

International Business Strategy and Cross-Cultural Management is a key resource for postgraduate courses on international business management, globalization and entrepreneurship, international human resource management and global marketing. It will also serve as a complementary text for lecturers and students involved in the X-Culture project.