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Introduction to Corporate Communication : Case Studies from India.
・ISBN 978-0-367-50036-8 2021 hard GB£ 171.99
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・ISBN 978-1-032-14926-4 2023 paper GB£ 46.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-04859-6
| 著者・編者 | Lata Singh, Charu / Gupta, Mona, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2021.12 |
| ページ数 | 290 pp. |
| 言語 | ENG |
| ニュース番号 | ＜666-2400 666-883＞ |
解説
This book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India.
Using several case studies, it illustrates the growing need for small and large businesses to recognize and form a direct connection with their stakeholders and further explains the effective ways through which specific business requirements are realized by communication managers. The book explores the greater dependency and function of multiple media strategies and their challenges. It also offers various theoretical and practical insights into the successful integration of diverse communication and marketing strategies like employee communication, investor relations, corporate social responsibility and philanthropy, branding, crisis management, and corporate ethics and governance, among others.
Lucid and comprehensive, this book will be an essential read for students and scholars of corporate communications, business management, media and communication studies, public relations, and marketing, as well as communication and marketing practitioners.