株式会社極東書店トップ商品一覧Communication and Health : Media, Marketing and Risk.

商品詳細

Communication and Health

Communication and Health : Media, Marketing and Risk.

・ISBN 978-981-16-4289-0 hard EUR 129.99

¥34,745.- (税込) (※)価格はご注文時の参考価格となります。
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お気に入り
著者・編者Elliott, Charlene / Greenberg, Josh (eds.),
出版社(Palgrave Macmillan, UK)
出版年月2021.11
ページ数407 pp.
言語ENG
ニュース番号<666-736>

解説

This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks. Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality. They engage with historical and contemporary issues, offering readers theoretically grounded perspectives. At base, the book explores what a critical communication approach to health might look like, revealing in important-and sometimes surprising-ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.