株式会社極東書店トップ ＞ 商品一覧 ＞ How Brands Grow. 2 : Including Emerging Markets, Services, Durables, B2B and Luxury Brands. 2nd ed.
商品詳細
How Brands Grow. 2 : Including Emerging Markets, Services, Durables, B2B and Luxury Brands. 2nd ed. ブランドはいかに発展するか 第2部 第2版
・ISBN 978-0-19-033002-6 hard GB£ 28.99
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お気に入り
★★★
| 著者・編者 | Romaniuk, Jenni / Sharp, B., |
|---|---|
| 出版社 | (Oxford U. Pr., AT) |
| 出版年月 | 2021.11 |
| ページ数 | 256 pp. |
| 言語 | ENG |
| ニュース番号 | ＜666-1060＞ |
解説
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.