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商品詳細
Lead Community Fundraising : Successfully Connecting People Digitally.
・ISBN 978-3-030-77848-4 hard EUR 49.99
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お気に入り
★★★
| 著者・編者 | Neugebauer, Linda Mareen / Zanko, Irene, |
|---|---|
| シリーズ | Management for Professionals |
| 出版社 | (Springer, GW) |
| 出版年月 | 2021.08 |
| ページ数 | 188 pp. |
| 言語 | ENG |
| ニュース番号 | ＜664-1216 664-678＞ |
解説
The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising.
This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field.