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Advanced Introduction to Advertising.
・ISBN 978-1-80220-088-1 hard GB£ 96.00
￥30,412.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-80220-090-4 paper GB£ 19.95
￥6,319.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | De Pelsmacker, Patrick, |
|---|---|
| シリーズ | Elgar Advanced Introductions series |
| 出版社 | (E. Elgar, UK) |
| 出版年月 | 2021.12 |
| ページ数 | 192 pp. |
| 言語 | ENG |
| ニュース番号 | ＜664-1377＞ |
解説
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.
This Advanced Introduction will be a valuable resource for higher education students and teachers in business, marketing and communication sciences. It will also be beneficial for advertising professionals and brand managers who are interested in a concise structured overview of the important issues that matter in planning, carrying out and measuring the results of advertising campaigns.
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline-online shift?
Key Features include:
- Theoretical analysis of how advertising works with specific research insights and practical cases
- Discussion of the ethical ramifications, pitfalls and societal consequences of current advertising practice
- An overview of the many contemporary advertising formats that are present today, discussing the various stages in the advertising planning process, and analyzing their effects.
This Advanced Introduction will be a valuable resource for higher education students and teachers in business, marketing and communication sciences. It will also be beneficial for advertising professionals and brand managers who are interested in a concise structured overview of the important issues that matter in planning, carrying out and measuring the results of advertising campaigns.