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Competition, Strategy, and Innovation : The Impact of Trends in Business and the Consumer World.
・ISBN 978-1-032-06890-9 2021 hard GB£ 171.99
￥54,486.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-032-06892-3 2023 paper GB£ 46.99
￥14,886.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-20434-3
| 著者・編者 | Sliwinski, Rafal / Puslecki, Lukasz (eds.), |
|---|---|
| シリーズ | Routledge Advances in Management and Business Studies |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2021.11 |
| ページ数 | 248 pp. |
| 言語 | ENG |
| ニュース番号 | ＜664-1243 664-1285＞ |
解説
Understanding the latest trends and technologies and their impact on enterprises, organizations or state administrations is essential to successfully develop a business in the age of Industry 4.0.
This book presents a unique selection of topics and offers the reader an understanding of the implications of the newest technologies such as Artificial Intelligence (AI), Internet of Things (IoT), Augmented Reality (AR) and new trends like social media and sustainable competitiveness in business. It presents the impact of the newest trends on businesses, consumers, and the result on the economy. Contributions showcase the technical perspective of new technologies and provides an innovative and enriching perspective on the implementation of AI in e-commerce and the developmental barriers it can create, modern social media usage in enterprises, the newest trends in innovation management, sustainable competitiveness in the business context, the influence and effect of augmented reality, and the privacy problem of Internet of Things to consumers. This book illustrates how to develop innovation cooperation between business, academia and public institutions through the example of biopharmaceutical industry.
It will be of value to researchers, academics, professionals, and students in the fields of economics, management, international business.