株式会社極東書店トップ ＞ 商品一覧 ＞ Firms in the Fashion Industry : Sustainability, Luxury and Communication in an International Context.
商品詳細
Firms in the Fashion Industry : Sustainability, Luxury and Communication in an International Context.
・ISBN 978-3-030-76254-4 hard EUR 169.99
￥45,437.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Rienda, Laura / Ruiz-Fernández, Lorena et al. (eds.), |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2021.10 |
| ページ数 | 169 pp. |
| 言語 | ENG |
| ニュース番号 | ＜664-1231 664-1275＞ |
解説
This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.