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The Power of Persuasion : Becoming a Merchant in the 18th Century.
・ISBN 978-3-8376-5652-7 paper EUR 60.00
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| 著者・編者 | Haasis, Lucas, |
|---|---|
| シリーズ | Practice of Subjectivation |
| 出版社 | (Transcript, GW) |
| 出版年月 | 2022.01 |
| ページ数 | 600 S. |
| 言語 | ENG |
| ニュース番号 | ＜664-1126 664-4632＞ |
解説
Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd business practice and proficient skills in the practice of letter writing. Based on this unique discovery, Lucas Haasis examines in this microhistorical study the crucial steps and activities of a mercantile establishment phase, the typical letter practices of early modern merchants, and the practical principles of persuasion leading to success in the 18th century.