株式会社極東書店トップ商品一覧Viral Rhetoric : Psychoanalysis, Philosophy, and Politics after Covid-19.

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Viral Rhetoric

Viral Rhetoric : Psychoanalysis, Philosophy, and Politics after Covid-19.

・ISBN 978-3-030-73894-5 hard EUR 69.99

¥18,707.- (税込) (※)価格はご注文時の参考価格となります。
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著者・編者Samuels, Robert,
出版社(Palgrave Macmillan, UK)
出版年月2021.05
ページ数120 pp.
言語ENG
ニュース番号<664-1067 664-4246>

解説

This book looks at the representation of viruses in rhetoric, politics, and popular culture. In utilizing Jean Baudrillard's concept of virality, it examines what it means to use viruses as a metaphor. For instance, what is the effect of saying that a video has gone viral? Does this use of biology to explain culture mean that our societies are determined by biological forces? Moreover, does the rhetoric of viral culture display a fundamental insensitivity towards people who are actually suffering from viruses?
A key defining aspect of this mode of persuasion is the notion that due to the open nature of our social and cerebral networks, we are prone to being infected by uncontrollable external forces. Drawing from the work of Freud, Lacan, Laclau, Baudrillard, and Zizek, it examines the representation of viruses in politics, psychology, media studies, and medical discourse.
The book will help readers understandthe potentially destructive nature of how viruses are represented in popular media and politics, how this can contribute to conspiracy theories around COVID-19 and how to combat such misinterpretations.