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商品詳細
Digital Marketing Fundamentals : From Strategy to ROI. 2nd ed. デジタル・マーケティングの基本 第2版
・ISBN 978-1-03-206741-4 hard GB£ 220.00
￥69,696.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-90-01-74984-2 paper GB£ 61.99
￥19,638.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Visser, Marjolein / Sikkenga, Berend / Berry, Mike, |
|---|---|
| シリーズ | Routledge-Noordhoff International Editions |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2021.07 |
| ページ数 | 650 pp. |
| 言語 | ENG |
| ニュース番号 | ＜663-564 663-P1626＞ |
解説
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.
In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics.
Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing.