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商品詳細
The Road to Luxury : The New Frontiers in Luxury Brand Management. 2nd ed. ラグジュアリーブランド管理の進化、 市場、戦略 第2版
・ISBN 978-1-119-74131-2 hard US$ 49.95
￥11,702.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Som, Ashok / Blanckaert, Christian, |
|---|---|
| 出版社 | (Wiley, US) |
| 出版年月 | 2021.09 |
| ページ数 | 512 pp. |
| 言語 | ENG |
| ニュース番号 | ＜663-563 663-P1624＞ |
解説
Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field
The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic.
Readers will also benefit from the inclusion of:
- An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China
- The creation of savoir faire and business plan competitions in the luxury industry
- LVMH's sponsoring of Viva Technology
Perfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.