株式会社極東書店トップ ＞ 商品一覧 ＞ Chinese Local New Luxury Brands in a Digitally Empowered Era : Cultivation, Transformation and Upgrading.
商品詳細
Chinese Local New Luxury Brands in a Digitally Empowered Era : Cultivation, Transformation and Upgrading.
・ISBN 978-981-16-2144-4 hard EUR 99.99
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| 著者・編者 | Lai, Hongbo, |
|---|---|
| 出版社 | (Springer, GW) |
| 出版年月 | 2021.05 |
| ページ数 | 153 pp. |
| 言語 | ENG |
| ニュース番号 | ＜663-L1060 663-P1614＞ |
解説
This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.