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Social Media Marketing : Theories and Applications. 3rd ed. ソーシャルメディア・マーケティング 第3版
・ISBN 978-1-5297-2081-5 hard GB£ 185.00
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・ISBN 978-1-5297-2082-2 paper GB£ 61.99
￥19,638.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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お気に入り
★★★
| 著者・編者 | Dahl, Stephan, |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2021.04 |
| ページ数 | 312 pp. |
| 言語 | ENG |
| ニュース番号 | ＜663-552 663-P1600＞ |
解説
Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing.
Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion.
This text is essential reading for all marketing students, researchers and practitioners today.
Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion.
This text is essential reading for all marketing students, researchers and practitioners today.