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The Global Foundations of Public Relations : Humanism, China and the West.
・ISBN 978-0-8153-7248-6 2021 hard GB£ 171.99
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・ISBN 978-1-032-05475-9 2023 paper GB£ 46.99
￥14,886.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-351-24534-0
| 著者・編者 | Brown, Robert E. / St. John, Burton, III et al. (eds.), |
|---|---|
| シリーズ | Routledge New Directions in PR & Communication Research |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2021.09 |
| ページ数 | 216 pp. |
| 言語 | ENG |
| ニュース番号 | ＜663-L1053 663-P1597＞ |
解説
The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies.
As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and - focusing less on the obvious differences and contracts - seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally.
This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.