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Management Strategies to Survive in a Competitive Environment : How to Improve Company Performance.
・ISBN 978-3-030-72287-6 hard EUR 159.99
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| 著者・編者 | Dincer, Hasan / Yüksel, Serhat (eds.), |
|---|---|
| シリーズ | Contributions to Management Science |
| 出版社 | (Springer, GW) |
| 出版年月 | 2021.04 |
| ページ数 | 412 pp. |
| 言語 | ENG |
| ニュース番号 | ＜663-L988 663-P1487＞ |
解説
Competition is present for almost every sector nowadays. Therefore, it is vital for companies to develop a set of strategies in order to survive in the competitive environment of a globalized world. This book discusses how and why not every strategy is appropriate for every sector. The volume offers a qualified and comprehensive analysis to determine effective competitive strategies taking into account the many different factors that affect company performance.