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商品詳細
Small Business: Creating Value Through Entrepreneurship.
・ISBN 978-1-119-59177-1 paper US$ 98.95
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| 著者・編者 | Gupta, Vishal K., |
|---|---|
| 出版社 | (Wiley, US) |
| 出版年月 | 2021.09 |
| ページ数 | 464 pp. |
| 言語 | ENG |
| ニュース番号 | ＜663-497 663-P1468＞ |
解説
Small Business: Creating Value Through Entrepreneurship offers a balanced approach to the core concepts of starting, managing, and working in a small business. An ideal textbook for undergraduate courses in small business management and entrepreneurship, the book offers a student-friendly pedagogical framework that blends foundational research on small business with the real-world practice of business ownership. Relevant examples are provided throughout the text, bringing key concepts to life while providing a realistic view of what it takes to create a successful and sustainable small business.
Organized into five streamlined sections-a small business overview, paths to small business ownership, financial and legal issues, ways to grow a small business, and discussion of the "Entrepreneur's Dilemma"-the text offers a diverse range of relatable examples drawn from both actual businesses and from depictions of entrepreneurship in popular media. Each clear and accessible chapter features discussion questions, mini-case studies, further reading lists, and color visual displays designed to enhance the learning experience and strengthen student engagement and comprehension.