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The Practice of Government Public Relations. 2nd ed. 政府のパブリック・リレーションズの実際 第2版
・ISBN 978-1-032-01192-9 hard GB£ 75.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-17765-4
| 著者・編者 | Lee, Mordecai / Neeley, Grant / Stewart, Kendra (eds.), |
|---|---|
| シリーズ | ASPA Series in Public Administration and Public Policy |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2021.07 |
| ページ数 | 320 pp. |
| 言語 | ENG |
| ニュース番号 | ＜662-1389 662-P3672＞ |
解説
In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies-including Web 2.0 and rapidly emerging social media-to craft and maintain a positive public image.
Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations-including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book.
Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs' missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.