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Creativity and Marketing : The Fuel for Success. 創造性とマーケティング
・ISBN 978-1-80071-331-4 hard US$ 104.99
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★★★
| 著者・編者 | Pantano, Eleonora (ed.), |
|---|---|
| 出版社 | (Emerald, UK) |
| 出版年月 | 2021.08 |
| ページ数 | 252 pp. |
| 言語 | ENG |
| ニュース番号 | ＜662-693 662-P2155＞ |
解説
Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.
Exploring themes in strategic marketing , creativity in management and communication as well as creativity in new product development, Creativity and Marketing examines a wide range of cutting-edge developments at the intersection of marketing and creative practice, including brand management, social media management, consumer behaviour, and value creation.
This collection will bridge theory and practice in a fast moving and exciting field and will provide scholars of marketing, branding and consumer behaviour with lessons and strategies to implement in their own fields.
Exploring themes in strategic marketing , creativity in management and communication as well as creativity in new product development, Creativity and Marketing examines a wide range of cutting-edge developments at the intersection of marketing and creative practice, including brand management, social media management, consumer behaviour, and value creation.
This collection will bridge theory and practice in a fast moving and exciting field and will provide scholars of marketing, branding and consumer behaviour with lessons and strategies to implement in their own fields.