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商品詳細
Digital Strategies : Data-Driven Public Relations, Marketing, and Advertising.
・ISBN 978-0-19-092539-0 paper US$ 53.99
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お気に入り
★★★
| 著者・編者 | Luttrell, Regina / Emerick, Susan F. / Wallace, Adrienne, |
|---|---|
| 出版社 | (Oxford U. Pr., US) |
| 出版年月 | 2022 |
| ページ数 | 272 pp. |
| 言語 | ENG |
| ニュース番号 | ＜662-L1323 662-P2148＞ |
解説
Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence to the profession.