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The Marketing of Children's Toys : Critical Perspectives on Children's Consumer Culture.
・ISBN 978-3-030-62880-2 hard EUR 129.99
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| 著者・編者 | Hains, Rebecca C. / Jennings, Nancy A. (eds.), |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2021.03 |
| ページ数 | 304 pp. |
| 言語 | ENG |
| ニュース番号 | ＜662-L1317 662-P2138＞ |
解説
This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children's toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys' cultural significance and their roles in children's lives, as well as the industry's economic importance. Discourses surrounding toys-including who certain toys are meant for and what various toys and brands can signify about their owners' identities-have implications for our understandings of adults' expectations of children and of broader societal norms into which children are being socialized.