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Strategic Innovative Marketing and Tourism in the COVID-19 Era : 9th ICSIMAT Conference 2020.
・ISBN 978-3-030-66153-3 paper EUR 169.99
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| 著者・編者 | Kavoura, Androniki / Havlovic, Stephen J. / Totskaya, Natalya (eds.), |
|---|---|
| シリーズ | Springer Proceedings in Business and Economics |
| 出版社 | (Springer, GW) |
| 出版年月 | 2021.02 |
| ページ数 | 240 pp. |
| 言語 | ENG |
| ニュース番号 | ＜662-L1294 662-L1320＞ |
解説
This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world's leading research labs. In addition, the book brings together work from academia and industry.