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International Business Strategy : Rethinking the Foundations of Global Corporate Success. 3rd ed. 国際経営戦略 第3版
・ISBN 978-1-108-48803-7 hard GB£ 120.00
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お気に入り
★★★
・ISBN 978-1-108-73837-8 paper GB£ 51.00
¥16,156.- (税込) ※(※)価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Verbeke, Alain / Lee, I. H. Ian, |
|---|---|
| 出版社 | (Cambridge U. Pr., UK) |
| 出版年月 | 2021.11 |
| ページ数 | 675 pp. |
| 言語 | ENG |
| ニュース番号 | <662-P1991 662-P2000> |
解説
Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The discussion also includes unique commentaries on seventy-four seminal articles published in the Harvard Business Review, the Sloan Management Review, and the California Management Review over the past four decades, demonstrating how the key insights can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. This third edition has been thoroughly updated and features new sections on multinational entrepreneurship, strategic challenges in the new economy, and international business strategy during globally disruptive events, including the COVID-19 pandemic. Students will benefit from updated case studies, improved learning features, and a wide range of online resources.