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Innovation Management. イノベーション管理
・ISBN 978-1-352-01244-6 hard GB£ 160.00
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・ISBN 978-1-352-01242-2 paper GB£ 47.99
￥15,203.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | van den Ende, Jan, |
|---|---|
| 出版社 | (Red Globe Pr., UK) |
| 出版年月 | 2021.06 |
| ページ数 | 304 pp. |
| 言語 | ENG |
| ニュース番号 | ＜662-585 662-P1957＞ |
解説
Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website - bloomsburyonlineresources.com/innovation-management.
It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.