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Case Studies in Entrepreneurship.

Case Studies in Entrepreneurship. 企業家精神における事例研究

・ISBN 978-1-83910-141-0 hard GB£ 82.00

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・ISBN 978-1-83910-143-4 paper GB£ 26.95

¥8,537.- (税込) (※)価格はご注文時の参考価格となります。
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著者・編者Reed, Marlene M. / Brunson, Rochelle R.,
出版社(E. Elgar, UK)
出版年月2021.07
ページ数144 pp.
言語ENG
ニュース番号<662-595 662-P1932>

解説

Most entrepreneurship and small business textbooks contain few, if any, cases that an instructor can use with students and illustrate important theories or topics from the course. This book contains cutting-edge case studies that illustrate key problems confronting contemporary entrepreneurs. Set in familiar business environments, this original set of cases provides useful insights into the experiences of real-world entrepreneurs for classroom environments.


Key features include:


  • Innovative and exciting cases that present common business scenarios, offering practical perspectives for up-and-coming entrepreneurs
  • A theory-based online Instructor's Manual, featuring topic summaries, learning objectives, teaching suggestions and key questions to aid classroom discussion
  • Exceptional coverage of critical entrepreneurship issues, including opportunity recognition, funding a new business, sustaining ventures, social entrepreneurship and challenges faced by collegiate entrepreneurs.


An ideal companion for instructors and students, this book is essential reading for MBA courses in entrepreneurship, non-profit management and social entrepreneurship, as well as undergraduate and postgraduate courses in business and management that specialize in entrepreneurship