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Digital Entrepreneurship : Management, Systems and Practice. デジタル企業家精神
・ISBN 978-1-108-84551-9 hard GB£ 104.00
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★★★
・ISBN 978-1-108-96985-7 paper GB£ 30.00
￥9,504.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-108-97991-7
| 著者・編者 | Morabito, Vincenzo, |
|---|---|
| 出版社 | (Cambridge U. Pr., UK) |
| 出版年月 | 2022.04 |
| ページ数 | 250 pp. |
| 言語 | ENG |
| ニュース番号 | ＜662-592 662-P1912＞ |
解説
A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Morabito provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts. Part I focuses on strategy and management issues, guiding readers through the theory and practice of building, implementing and growing new digital ventures and outlining the skills that are necessary for digital entrepreneurs to succeed and lead. Part II focuses on digital business systems, describing the main technological aspects that support and comprise the core infrastructure for digital entrepreneurship, including social media and the Internet of Things. Finally, Part III provides analyses of three core industries in which digital ventures are particularly important: fintech, manufacturing and fashion. Digital Entrepreneurship will appeal to students and researchers in the areas of digital strategy/innovation and information systems management. It will also be of interest to practitioners looking to develop or innovate digital ventures.