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Influencing Customer Demand : An Operations Management Approach.
・ISBN 978-0-367-61998-5 2021 hard GB£ 145.99
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・ISBN 978-0-367-62005-9 2024 paper GB£ 50.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-10744-6
| 著者・編者 | Hemmati, Mahya / Sajadieh, Mohsen S. (eds.), |
|---|---|
| 出版社 | (CRC Pr., US) |
| 出版年月 | 2021.07 |
| ページ数 | 288 pp. |
| 言語 | ENG |
| ニュース番号 | ＜662-688 662-L1168＞ |
解説
In today's competitive markets, considering the demand and the supply chain sides is crucial to keeping revenue and customer satisfaction maximized. Managing and planning demand play a vital role in the sustainability of a company. This is the first book to the discuss managerial, mathematical, and conceptual framework of influencing factors on demand along with accurate mathematical analyses to evaluate and raise revenue.
The book provides an understanding of the key elements that impact buyer demand. It presents the mathematical relationship between the influencing factors and the demand functions. It discusses the methods used for inspiring demand, how to measure demand dependency on components such as price, quality, and inventory, and it helps management improve alignment between supply and demand by affecting the level and understanding of the role within supply chain management (SCM).
This book is applicable for the professional as well as for academia. It can help those working in SCM, project management, production, inventory control, scheduling, engineering management, retail management, and operations management.