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Living The Corporate Purpose : Insights From Companies In Asia.
・ISBN 978-981-12-2121-7 hard US$ 58.00
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お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-981-12-2122-4
| 著者・編者 | Chong, Mark / Joseph, Flocy, |
|---|---|
| 出版社 | (World Scientific, SI) |
| 出版年月 | 2021.01 |
| ページ数 | 192 pp. |
| 言語 | ENG |
| ニュース番号 | ＜662-L1149 662-P1855＞ |
解説
Corporate purpose has become a global phenomenon in recent years. Increasingly, businesses are expected to 'produce profitable solutions to the problems of people and planet, and not to profit from producing problems for people or planet' (World Economic Forum). However, the literature on how companies can build purpose into their corporate DNA is still very nascent.This book, first of its kind, focuses on how companies in Asia are building purpose into their journey. It contains case studies of companies and their current journey to become more purpose driven, why they do it, and how they did it.