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The Music Export Business : Born Global.
・ISBN 978-0-367-42705-4 2021 hard GB£ 171.99
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・ISBN 978-0-367-74463-2 2023 paper GB£ 43.99
￥13,935.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-00280-2
| 著者・編者 | Chen, Stephen / Homan, Shane / Redhead, Tracy / Vella, R., |
|---|---|
| シリーズ | Routledge Research in the Creative and Cultural Industries |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2021.04 |
| ページ数 | 218 pp. |
| 言語 | ENG |
| ニュース番号 | ＜661-L3693 661-L609＞ |
解説
The Music Export Business examines the workings of the fast-changing world of music industry exports. The music industry is in a state of flux, resulting from changes in technology, markets, government policies and most recently the COVID-19 pandemic.
In analysing the ability of organisations to access international markets from inception, this book assesses global trends in music industry business models, including streaming and national export policies. The book deploys author interviews with industry insiders including musicians, managers, record labels and government stakeholders, using case studies to highlight cultural and economic value creation in a global value chain
Providing research-based insights into "export readiness" in the global music industry, this book reassesses the "born global" phenomenon, providing a unique and valuable resource for scholars and reflective practitioners interested in the evolving relationship between music industries, national economies, government policies and cultural identity.
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