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As If By Design : How Creative Behaviors Really Evolve.
・ISBN 978-1-108-47776-5 hard GB£ 77.00
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お気に入り
★★★
・ISBN 978-1-108-74510-9 paper GB£ 29.00
￥9,187.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-108-77489-5
| 著者・編者 | Wasserman, Edward A., |
|---|---|
| 出版社 | (Cambridge U. Pr., UK) |
| 出版年月 | 2021.07 |
| 言語 | ENG |
| ニュース番号 | ＜661-P7000 662-L3949＞ |
解説
The eureka moment is a myth. It is an altogether naive and fanciful account of human progress. Innovations emerge from a much less mysterious combination of historical, circumstantial, and accidental influences. This book explores the origin and evolution of several important behavioral innovations including the high five, the Heimlich maneuver, the butterfly stroke, the moonwalk, and the Iowa caucus. Such creations' striking suitability to the situation and the moment appear ingeniously designed with foresight. However, more often than not, they actually arise 'as if by design.' Based on investigations into the histories of a wide range of innovations, Edward A. Wasserman reveals the nature of behavioral creativity. What surfaces is a fascinating web of causation involving three main factors: context, consequence, and coincidence. Focusing on the process rather than the product of innovation elevates behavior to the very center of the creative human endeavor.