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Media Audiences : Effects, Users, Institutions, and Power. 2nd ed. メディアのオーディエンス －効果、利用者、制度、パワー－
・ISBN 978-1-5063-9740-5 paper GB£ 125.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-0718-7240-6
| 著者・編者 | Sullivan, John L., |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2020.05 |
| ページ数 | 368 pp. |
| 言語 | ENG |
| ニュース番号 | ＜661-L3815 661-P6018＞ |
解説
Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.