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International Sport Business Management : Issues and New Ideas. 国際スポーツ・ビジネス管理
・ISBN 978-0-367-74046-7 2021 hard GB£ 155.00
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・ISBN 978-0-367-74050-4 2023 paper GB£ 41.99
￥13,302.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-15587-4
| 著者・編者 | Zhang, James J. / Pitts, Brenda G. / Johnson, L. M. (eds.), |
|---|---|
| シリーズ | World Association for Sport Management Series |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2021.04 |
| ページ数 | 344 pp. |
| 言語 | ENG |
| ニュース番号 | ＜661-1941 661-P5773＞ |
解説
This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy.
Featuring work from leading sport management scholars from around the world - including North America, South America, Europe, Africa, and Asia - the book addresses a variety of global, regional, national, and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes such as the emergent environment, managing change, organizational transformation, application of technology, marketing and promotion, and research protocols. New case studies cover topics such as entrepreneurship and innovation, sport broadcasting, digital technologies, youth and college sports, and the development of the sport management curriculum.
International Sport Business Management is a fascinating reading for all students and scholars of sport management, sport business, and sport marketing, as well as for any professional working in the sport and leisure industries.