株式会社極東書店トップ ＞ 商品一覧 ＞ Public Relations Campaigns : An Integrated Approach. 2nd ed.
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Public Relations Campaigns : An Integrated Approach. 2nd ed.
・ISBN 978-1-5443-8558-7 paper GB£ 133.00
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お気に入り
★★★
| 著者・編者 | Luttrell, Regina M. / Capizzo, Luke W., |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2021.04 |
| ページ数 | 336 pp. |
| 言語 | ENG |
| ニュース番号 | ＜661-L1393 661-P2188＞ |
解説
With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns. Authors Regina M. Luttrell and Luke W. Capizzo present the ROSTIR model (research/diagnosis, objectives, strategy, tactics, implementation, and reporting/evaluation) and PESO model (paid, earned, shared/social, and owned media) to show students a framework for practitioners to plan effectively and use all of the resources available to them to create winning campaigns. The Second Edition emphasizes the importance of diversity initiatives and teaches students how to integrate a cross-cultural approach to PR strategies.