株式会社極東書店トップ商品一覧Intelligent Marketing : Employing New-Age Technologies.

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Intelligent Marketing

Intelligent Marketing : Employing New-Age Technologies.

・ISBN 978-93-5388-709-4 paper

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電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-93-5479-298-4

著者・編者Kumar, V.,
出版社(Sage, UK)
出版年月2021.01
ページ数324 pp.
言語ENG
ニュース番号<661-L1392 661-P2187>

解説

Do you have specific tactics to survive this era of digital transformation?

How can a firm extract powerful insights from responding to and implementing new-age technologies?

Some companies adapt. Others miss the boat.

Knowledge of what technology to employ, how to employ it, when and why it should be employed is a must in this era.

Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community.