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Advertising and Promotion. 5th ed. 広告とプロモーション 第5版
・ISBN 978-1-5297-1851-5 hard GB£ 200.00
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・ISBN 978-1-5297-1850-8 paper GB£ 67.99
￥21,539.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Hackley, Chris / Hackley, Rungpaka Amy, |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2021.03 |
| ページ数 | 424 pp. |
| 言語 | ENG |
| ニュース番号 | ＜661-663 661-P2179＞ |
解説
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives.
Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include:
- Two brand new chapters on Social Media Advertising and Digital Advertising
- Commentary on how the COVID-19 pandemic has and will impact advertising
- The evolving role of advertising agencies in the post digital era
- Emerging forms of advertising and promotion, including the role of influencers