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The Customer Copernicus : How to be Customer Led.
・ISBN 978-0-367-53919-1 hard GB£ 171.99
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・ISBN 978-0-367-56463-6 paper GB£ 33.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-09787-7
| 著者・編者 | Dawson, Charlie / Meehan, Sean, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2021.05 |
| ページ数 | 218 pp. |
| 言語 | ENG |
| ニュース番号 | ＜661-L1382 661-P2171＞ |
解説
Some companies are great for customers - not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters - obvious, surely? They have also enjoyed huge business success, growing and making plenty of money.
The Customer Copernicus answers the question that follows - if it's obvious and attractive why is it so rare? And then it answers a second question, because Tesco, O2 and Wells Fargo were like this once. Why, having mastered it, would you ever stop? Because all three did, and two ended up in court.
The Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.